Paint the town pink!
An annual Austin community-led campaign to raise funds for cancer research at The Hormel Institute.
Help keep cancer research moving forward!
Schedule of Events
January 23, 2027 – Plunging for Pink
Meet the 2026 Paint the Town Ambassador Emily Hovland
Each year, in honor of those we have lost to cancer and to celebrate those who have overcome it, The Hormel Institute appoints a Paint the Town Pink Ambassador. This year, that ambassador is Emily Hovland. Learn more about Emily's story and what it means to be this year's ambassador.