Paint the town pink!
An annual Austin community-led campaign to raise funds for cancer research at The Hormel Institute.
Help keep cancer research moving forward!
Schedule of Events
Paint the Airwaves Pink
Feb. 13 – 8-10 a.m. – AM 1480 KAUS
Toss for a Cure
Feb. 13 – 5 p.m. – Double Tree Hotel
Feb. 14 – 10 a.m. – Double Tree Hotel
Smashing Cancer Demo Derby
Feb. 21 – 1:00 p.m. – Mower County Fairgrounds
Dart Tournament
Feb. 21 – 12 p.m. Registration – 1:00 p.m. Start – Austin VFW
Pool Tournament
Feb. 22 – 11:30 a.m. Registration – 1:00 p.m. Start – Austin VFW
*Due to unforeseen circumstances, the Austin Bruins have postponed the Black and Gold Gala.
Meet the 2026 Paint the Town Ambassador Emily Hovland
Each year, in honor of those we have lost to cancer and to celebrate those who have overcome it, The Hormel Institute appoints a Paint the Town Pink Ambassador. This year, that ambassador is Emily Hovland. Learn more about Emily's story and what it means to be this year's ambassador.
Check out some of the best moments from Paint The Town Pink 2025!
Black and Gold Gala | Plunging For Pink | Paint The Rink Pink | Smashing Cancer Demo Derby | Business After Hours