Paint the town pink!

An annual Austin community-led campaign to raise funds for cancer research at The Hormel Institute. 
Help keep cancer research moving forward!

 

 

Schedule of Events

Paint the Airwaves Pink
Feb. 13 – 8-10 a.m. – AM 1480 KAUS

Toss for a Cure
Feb. 13 – 5 p.m. – Double Tree Hotel
Feb. 14 – 10 a.m. – Double Tree Hotel

Smashing Cancer Demo Derby
Feb. 21 – 1:00 p.m. – Mower County Fairgrounds

Dart Tournament 
Feb. 21 – 12 p.m. Registration – 1:00 p.m. Start – Austin VFW

Pool Tournament
Feb. 22 – 11:30 a.m. Registration – 1:00 p.m. Start – Austin VFW

*Due to unforeseen circumstances, the Austin Bruins have postponed the Black and Gold Gala.

Contact

If you have an idea for a new Paint the Town Pink Event, need more information, or would like to share your event with us, please contact: [email protected] or (507) 437-9678. For frequently asked questions and other Paint the Town Pink organizer information, visit the Paint the Town Pink Organizer Toolkit. 

How to donate

To give directly to Paint the Town Pink, visit our donate page. 

  

Meet the 2026 Paint the Town Ambassador Emily Hovland

Each year, in honor of those we have lost to cancer and to celebrate those who have overcome it, The Hormel Institute appoints a Paint the Town Pink Ambassador. This year, that ambassador is Emily Hovland. Learn more about Emily's story and what it means to be this year's ambassador.

 

Paint the Town Pink Seed Grant Recipients
Emily Hovland
Paint the Rink Pink photo

Check out some of the best moments from Paint The Town Pink 2025!

Black and Gold Gala | Plunging For Pink | Paint The Rink Pink | Smashing Cancer Demo Derby | Business After Hours

The 2025 Black and Gold Gala at the Austin Country Club
Plunging 2025
Smashing Cancer Demo Derby 2025