We’re just $5,000 away from a huge milestone — $1 MILLION raised for breast cancer research through Plunging for Pink!

Let’s make this the year we cross that line together. 

What started as a wild and wintry way to support a cause close to our hearts has grown into a 16-year tradition of hope, fun, and community spirit. Since it began, our incredible participants have raised more than $995,000 in support of Paint the Town Pink and cancer research at The Hormel Institute.