Paint the town pink!
An annual Austin community-led campaign to raise funds for cancer research at The Hormel Institute.
Help keep cancer research moving forward!
Schedule of Events
January 12, 2027 – Business After Hours – The Hormel Institute
January 23, 2027 – Plunging for Pink – East Side Lake
See more details and register your team
February 6, 2027 – Paint the Rink Pink – Riverside Arena
Meet the 2026 Paint the Town Ambassador Emily Hovland
Each year, in honor of those we have lost to cancer and to celebrate those who have overcome it, The Hormel Institute appoints a Paint the Town Pink Ambassador. This year, that ambassador is Emily Hovland. Learn more about Emily's story and what it means to be this year's ambassador.
